Toyosu Fish Market
豊洲市場
Tokyo's modern wholesale fish market: tuna auctions behind glass and sushi breakfast on the upper floors
About Toyosu Fish Market
Toyosu is the modern replacement for Tsukiji's inner market. When the wholesale operation moved here in October 2018, it left behind the chaotic, fish-scented charm of the old Tsukiji floor, and gained something else entirely: a climate-controlled facility with visitor observation decks, clear signage, and a restaurant row on the upper floors. It's a trade-off. Some visitors find Toyosu clinical compared to the old Tsukiji. But the tuna auction is still the draw, and watching it, even through glass, is genuinely impressive. The sheer scale of the operation, the speed of the bidding, the massive frozen tuna laid out in rows: it's a spectacle. And the sushi breakfast upstairs afterward? That alone justifies the 4:30 AM alarm.
The auction viewing works like this: you watch from a glass-enclosed observation deck on the second floor of Building 5 (the Fisheries Wholesale Building). No more standing on the auction floor; that ended with Tsukiji. The viewing window runs 5:30–6:30 AM. To get in, you need a reservation, and here's where it gets confusing: it's a lottery system, not first-come-first-served. Applications open roughly one month in advance on the official Tokyo government site (toyosu-market.or.jp). You apply during a short window; winners are notified by email. About 120 people get in per day. If you don't win, you can still visit the market. The general observation deck on the second floor is free and open to all, but the tuna auction viewing area is reserved for lottery winners only.
Beyond the auction, Toyosu has three main buildings: Building 5 (tuna auction, Fisheries Wholesale), Building 6 (Fisheries Intermediate Wholesale, with more seafood action), and Building 7 (fruit and vegetables). The restaurant row (Uogashi Yokocho) on the upper floors of Building 6 is where you'll find the sushi breakfast tradition; expect to queue at popular spots. Allow 2–3 hours if you're doing the auction plus breakfast; more if you're exploring all three buildings. Closed Sundays, Wednesdays, and holidays. Check before you go.
Essential Tips
The tuna auction uses a lottery, not first-come-first-served. Apply at toyosu-market.or.jp (English available) roughly one month before your visit. Application windows are short, so set a reminder.
Only lottery winners get auction viewing. If you don't win, you can still visit: the free observation deck and Building 6 walkway don't require reservations. The sushi breakfast is the main event for most visitors anyway.
Closed Sundays, Wednesdays, and national holidays. Always check the official site before making the trip. A 4:30 AM wake-up for a closed market is brutal.
Shijo-mae Station on the Yurikamome Line is the closest: 1 minute walk. From Shimbashi, the Yurikamome takes ~20 minutes and costs ¥320. Scenic ride over the bay.
Arrive by 5:15 AM if you have auction access. For sushi-only visits, 6:30–7:30 AM beats the worst queues. By 9 AM, popular spots can have 1–2 hour waits.
Bring a jacket. The auction observation deck is above a refrigerated floor; it's cold at 5 AM. The rest of the market is climate-controlled but can feel cool.
Cash is still king at many market restaurants. ¥5,000–10,000 should cover a solid sushi breakfast. Some spots take cards; don't assume.
Toyosu is not Tsukiji. The inner wholesale market moved here in 2018. Tsukiji Outer Market (the food stalls, sushi, street food) is still in Tsukiji and thriving. Visit both if you're a market enthusiast; they're different experiences.
The market feels clinical compared to old Tsukiji. That's the trade-off: cleaner, more organized, better facilities, but less atmospheric. The sushi quality is the same: it's the same fish.
Allow 2–3 hours minimum. More if you're doing auction + breakfast + exploring all three buildings. The wholesale action winds down by 10 AM.
Don't Miss
Tuna Auction (If You Win the Lottery)
The main event. Watch from the glass observation deck as wholesalers bid on massive frozen tuna in a rapid-fire auction. It runs 5:30–6:30 AM. You're behind glass (no floor access like the old Tsukiji), but the scale is still impressive. Apply via the official Tokyo government lottery (toyosu-market.or.jp) roughly one month ahead. Free, but only ~120 spots per day. If you don't win, the general observation deck is still worth a visit; you just won't see the auction itself.
Sushi Breakfast on the Restaurant Row
Uogashi Yokocho on the upper floors of Building 6 is where the post-auction tradition lives. Dozens of sushi counters serve fish that was literally downstairs hours ago. Expect to queue at famous spots (Sushi Dai moved here from Tsukiji; still long waits). A good omakase or set runs ¥3,000–5,000. Go between 6:30–8:00 AM before the lines get punishing. This is the part of Toyosu that feels most like the old Tsukiji experience.
Building 6 Intermediate Wholesale Floor
If you miss the tuna auction or want more action, Building 6 (Fisheries Intermediate Wholesale) has a visitor walkway overlooking the trading floor. Wholesalers breaking down fish, moving crates, the organized chaos of a working market. Free to access during market hours. Less dramatic than the auction but gives you a sense of the scale.
What to Do Here
Tuna Auction + Sushi Breakfast (The Full Experience)
Win the lottery, arrive by 5:15 AM, watch the auction until 6:30, then head to Building 6's restaurant row for sushi. The classic Toyosu morning. Budget ¥4,000–6,000 for breakfast. Bring a jacket: the auction floor is refrigerated and it's cold at 5 AM.
Tips:
- Apply for the lottery as soon as the window opens, roughly one month before your desired date
- Shijo-mae Station is the closest; Yurikamome from Shimbashi takes ~20 minutes
- If you don't win the lottery, you can still do the sushi breakfast; just skip the auction
- Popular sushi spots have 1–2 hour queues; go early or pick a less famous counter
General Market Visit (No Auction)
Visit without auction access. The free observation deck in Building 5 lets you see the wholesale floor (after the auction ends). Building 6's walkway is open to all. Restaurant row is the main draw: sushi breakfast is still the tradition. Come 7:00–8:00 AM, eat, explore the buildings, leave by 10.
Tips:
- No reservation needed for general access; just show up
- Building 7 (fruit and vegetables) is quieter and less touristy
- Check closed days: Sundays, Wednesdays, holidays
- The market feels empty by midday, so morning is essential
Toyosu + Tsukiji Outer Market Combo
Hardcore food day. Start at Toyosu for sushi breakfast (7–8 AM), then take the Yurikamome or bus to Tsukiji Outer Market for street food, tamagoyaki, and knife shopping. Tsukiji is the atmospheric, chaotic counterpart; Toyosu is modern and efficient. Doing both shows you the full picture.
Tips:
- Yurikamome to Tsukiji area: get off at Tsukishima, transfer to Oedo Line to Tsukiji-Shijo
- Or take a taxi: ~15 minutes, ¥1,500–2,000
- Tsukiji Outer Market is best 9–11 AM; many stalls close by 1 PM
- Eat light at Toyosu if you're doing Tsukiji after; you'll want stomach space
Plan Your Visit
Opening Hours
market
5:00 AM – 5:00 PM (varies by section and building)
tuna Auction
5:30 AM – 6:30 AM (reservation required, lottery system)
restaurant Row
Most open 5:00 AM – 2:00 PM
closed Days
Sundays, Wednesdays, and national holidays
Best Time to Visit
5:00–6:30 AM for tuna auction; 6:30–8:00 AM for sushi breakfast before queues build
Avoid:
Don't show up expecting auction access without a reservation: you won't get in
Nearby
Tsukiji Outer Market
The part of Tsukiji that stayed: 400+ stalls, sushi, street food, knives. Still the best food market experience in Tokyo. 15 min by Yurikamome + metro.
3 km
teamLab Borderless
Immersive digital art museum in Azabudai Hills. Combine with Toyosu for a full day: morning market, afternoon art.
2 km
Odaiba
Waterfront district with malls, Gundam statue, Rainbow Bridge. Same Yurikamome line, an easy continuation after the market.
2 km
Hama-rikyu Gardens
Seaside garden with tea house. Peaceful contrast after market chaos. ¥300 admission.
1.5 km
Ginza
Luxury shopping. Yurikamome to Shimbashi, then a short walk or one stop on the Ginza Line.
4 km
Gallery
The tuna auction, watched through glass from the visitor deck
Sushi breakfast on the upper floors: fish from downstairs
Building 6 intermediate wholesale, the working market
The modern Toyosu facility: clean, organized, climate-controlled
Morning queues at popular sushi counters; arrive early
History
founding
Toyosu Market opened in October 2018 as the replacement for Tsukiji's inner wholesale market. The move was decades in the making: Tsukiji's facilities were aging, and the site was needed for the 2020 Olympics. Toyosu was built on reclaimed land in Koto Ward, with modern refrigeration, logistics, and dedicated visitor facilities.
significance
Toyosu now handles the wholesale seafood trade that Tsukiji did for 83 years. It's the largest fish market in the world by volume. The tuna auction here sets prices that ripple through global seafood markets. The visitor observation decks were a deliberate addition, a way to preserve public access to the auction experience while moving to a more controlled, hygienic facility.
reconstruction
The old Tsukiji inner market was demolished after the move. Tsukiji Outer Market (the retail stalls, restaurants, and food shops) remained and continues to operate. The two markets now serve different purposes: Toyosu for wholesale, Tsukiji Outer for retail and visitors. Confusion is common; they're 3 km apart and offer different experiences.
name Origin
Toyosu (豊洲) means 'fertile sandbar'; the area was reclaimed from Tokyo Bay. The market sits on land that didn't exist a century ago, built to accommodate Tokyo's growth and the need for modern wholesale infrastructure.
Getting There
Yurikamome Line
Station: Shijo-mae Station
Exit: Market exit (direct connection)
Walk: 1 minute
Best option: Shijo-mae is the market's station. Yurikamome from Shimbashi takes ~20 minutes. Scenic elevated ride over the bay.
Yurikamome from Odaiba
Station: Shijo-mae Station
Exit: Market exit
Walk: 1 minute
If you're staying in Odaiba or doing teamLab the same day. ~15 minutes from the waterfront.
Tokyo Metro Yurakucho Line + Yurikamome
Station: Toyosu Station, then Yurikamome to Shijo-mae
Exit: Transfer at Toyosu
Walk: 5 minutes from Toyosu Station if you get off there (Shijo-mae is closer)
Toyosu Station is one stop before Shijo-mae on the Yurikamome. Shijo-mae is closer to the market, so stay on one more stop.
Location
6-6-1 Toyosu, Koto-ku, Tokyo 135-0061
Nearest: Shijo-mae Station (Yurikamome Line) (1 minute)
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